Website Build Proposal

01 — What you get

The base build

Your brand team owns all creative. This scope picks up at design handoff and carries through to a live, production-ready site.

Development of all approved page templates from final design files
Full desktop, tablet, and mobile responsiveness
Component and design-system build — type, color, navigation, footer, reusable modules
CMS setup and content modeling for every editable area
Content population from approved copy and delivered assets
Functionality per the final sitemap and development requirements

SEO setup — metadata, structured data, XML sitemap, robots.txt, redirect mapping
Analytics — GA4 and Google Tag Manager with baseline event tracking
QA across current major browsers at three breakpoints
Password-protected staging environment for review
Domain connection, DNS, SSL, and launch
Thirty days of post-launch bug fixes at no additional cost

Base pricing covers up to twelve unique page templates and content population for twelve static pages and forty CMS items. Volume beyond that is billed at $150/hour with an estimate provided in advance.

02 — Build your scope

Configure the engagement

Your overview lists integrations still to be confirmed. Select what applies and the total updates as you go. Ranges narrow to a fixed figure once requirements are confirmed.

Recommended for this project Select either version, not both

Additional page templates Twelve included in the base. $1,200 for each unique template beyond that.

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Compliance and access

Age verification gateRecommended Session-persistent, geo-aware self-attestation gate. ID-based verification available through a third-party service if required at checkout. $1,500 – $3,000 Accessibility remediation toward WCAG 2.1 AARecommended Audit, remediation, keyboard and screen-reader testing, documented fix log, and a published accessibility statement. $3,000 – $4,500

Where to buy

Store locator — third-party serviceRecommended Integration of an established retail data service. Fastest path, lowest maintenance. $2,500 – $4,500 Store locator — custom build Custom interface with a synced distributor data feed. Requires a defined source for retail account data. $8,000 – $14,000 E-commerce via fulfillment partner Branded integration with a licensed fulfillment partner who holds compliance and shipping responsibility. $3,500 – $6,000 Native e-commerce build Catalog, cart, and checkout built directly into the site with payment and tax configuration. $12,000 – $22,000

Data and capture

CRM integrationRecommended HubSpot or equivalent. Form routing, contact records, and source attribution. $2,500 – $5,000 Email platform integration Subscriber sync, list routing, and consent capture. Includes deciding which system owns the contact record. $1,500 – $3,000 Advanced forms and gated content Multi-step forms, conditional logic, file handling, or account-based access. $2,000 – $4,500

Launch Essentials bundle applied — $8,500

Age verification, third-party store locator, and CRM integration taken together are priced at $8,500 flat, against an a la carte range of $6,500 – $12,500.

Estimated engagement total $41,000 – $42,500

Base $29,500

Base build $29,500 · Launch Essentials bundle $8,500 · Accessibility $3,000 – $4,500

Module pricing is confirmed in writing before any work is committed. Third-party platform and data fees are billed to you directly and are listed separately below.

03 — How the compliance work is handled

Accessibility and age verification

Both of these get misrepresented often enough that it is worth stating plainly what is being delivered and what is not.

Accessibility

Accessible practice is built into every template rather than added at the end — semantic structure, logical heading order, visible focus states, labeled form fields, keyboard-operable navigation, and contrast checked against the brand palette during design QA.

The module covers the work that sits on top of that:

Automated audit across all templates
Manual keyboard-only navigation pass
Screen-reader pass on core user journeys
Remediation of identified issues
Documented fix log
Published accessibility statement page

We will deliver remediation toward WCAG 2.1 AA. We do not certify legal ADA compliance — no such certification exists — and we recommend an independent accessibility audit where legal assurance is required.

Age verification

A self-attestation gate is the standard approach for regulated marketing sites: a date-of-birth prompt on first visit, remembered for the session, with optional geo-detection so it only appears in markets that require it.

What it does and does not do:

Meets the customary standard for marketing sites in regulated categories
Configurable minimum age and market rules
Does not verify identity — self-attestation is not enforceable
Hard ID verification is a per-check third-party service, applied at checkout rather than site entry

If your legal team requires verified identity at site entry rather than at purchase, flag it before signing — that changes both the approach and the cost.

04 — Schedule

Timeline

From design handoff, or third-party vendor access, whichever comes later.

01Design QA, environment setup, kickoff1 - 2 weeks
02Component and design-system build2– 3 weeks
03Page template development3 – 5 weeks
04Module and integration work (parallel)2 – 3 weeks
05Content population and internal QA1 – 2 weeks
06Client review and revision rounds1 – 2 weeks
07Launch, DNS cutover, monitoring1 week
ΣTotal from handoff10 – 14 weeks

Third-party vendor onboarding — fulfillment partners, locator data services, merchant accounts — carries independent lead times of four to eight weeks and should be initiated at kickoff.

05 — Running costs

Platform and third-party fees

This proposal assumes the technology stack is open and that Shawn selects the platform. The fees below are vendor costs billed to you directly and are not included in this proposal pricing.

Estimated annual third-party platform costs
Service	Estimated annual	Applies to
Website platform — site plan and hosting	$276 – $588	All builds
Domain registration	$15 – $60	All builds
Consent management platform	$0 – $600	All builds
Maps API — Google Maps or Mapbox	$0 – $2,400	Store locator
Retail locator data service	$5,000 – $15,000	Store locator
Supporting database and sync	$0 – $600	Custom locator
Email marketing platform	$540 – $3,000	Email integration
CRM platform	Existing license may apply	CRM integration
E-commerce fulfillment partner	Typically revenue share	E-commerce
Identity verification service	Per check, if ID-based	Age verification

Accounts are registered in your name, so you retain ownership of every platform and all data. If your organization requires a specific existing platform, enterprise CMS, or hosting environment, raise it before signing — that changes the build approach and this proposal would be requoted.

06 — What this depends on

Assumptions and handoff

Design handoff standard

The first five business days are a design QA window. We review delivered files against a component inventory and flag what is missing — hover and focus states, error and empty states, intermediate breakpoints, undefined components, or conflicts between templates.

Gaps return to your brand team, or can be resolved by Shawn Reece at $150/hour with written approval.

Two rounds of consolidated feedback per template are included. Additional rounds, or changes to approved designs after build begins, are billed at $150/hour with an estimate first.

What we assume

Platform and stack selection is open, with Shawn Reece recommending the approach
Design files arrive in an inspectable tool — Figma, Sketch, or XD — at desktop and mobile, with a documented component inventory. Flat PDF, JPG, or InDesign files do not meet handoff requirements
Color, type, and spacing are defined as reusable styles or variables, with published components and named layers
Copy is final and approved at handoff
Assets are delivered web-optimized, or with permission to optimize
Product information arrives in a structured format
One point of contact holds approval authority
Vendor accounts and API access are provisioned by you

Not included

Brand strategy, copywriting, photography, design, and creative development are handled by your brand team and sit outside this scope.

Ongoing updates, maintenance, and additional development support are covered by the support tiers below.

Hosting and third-party platform fees are billed to you directly, as listed in section 05.

07 — Commercial terms

Payment and partnership

Payment schedule

Milestone	Portion
Kickoff and design handoff	40%
Staging environment approval	30%
Launch	30%

Invoices are net 15. Module work is invoiced on the same schedule once modules are confirmed.

Partnership terms

Base pricing reflects a partnership rate. In exchange, Shawn requests the following at no cost:

Case study rights including screenshots and metrics, subject to your approval before publication
Use of your name and logo in Shawn's marketing
A brief testimonial within sixty days of launch
Two referral introductions where a fit exists

If any of these cannot be granted, standard pricing applies.

08 — After launch

Ongoing support

A launched site needs an owner. These tiers begin after the thirty-day post-launch cover and can be adjusted or cancelled with thirty days notice.

Tier	What it covers	Monthly
Essential	Hosting oversight, security and platform updates, uptime monitoring, backups, and up to 2 hours of content or minor updates	$1,250
Growth	Everything in Essential, plus up to 8 hours of development or content work, a monthly analytics report, and two-business-day response	$2,500
Partner	Everything in Growth, plus up to 16 hours, a quarterly roadmap session, SEO and conversion recommendations, and 24 hour response time	$4,500

09 — To proceed

Next steps

Confirm the integration list so modules can be finalized and the total locked
Confirm unique page template count against the final sitemap
Countersign and schedule the design handoff date

Client signature & date

Shawn Reece